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Pornhub has disclosed the most frequently searched terms, and some might catch you off guard.
Pornhub Insights gathered and analyzed data from millions of users across the globe, highlighting the site’s biggest hits, the most popular searches, and even the top characters from movies and video games.
A large portion of the trending searches reflects a clear connection between current pop culture phenomena and what has sparked viewers’ interests in the bedroom over the past year.
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Pornhub has shared the most searched keywords, and a few might surprise you.
Pornhub Insights gathered data from millions of users around the world, highlighting the site’s top performers, the most popular searches, and even the favorite characters from films and video games.
Many of the trending terms reveal a strong link between pop culture crazes and what’s been sparking interest behind closed doors over the past year.The U.S. once again topped the charts in 2024, claiming the highest traffic volume. Given its population of over 300 million, this result wasn’t unexpected.
Coming in second was France, which Pornhub Insights suggests might be connected to the Paris Olympics, as the event drew numerous visitors and athletes to the country.
Close behind was the Philippines, followed by Mexico in fourth place, and the U.K. rounding out the top five.
Together, the top 20 countries accounted for 79.2% of all daily site visits.
Pornhub also reported that the average duration per visit decreased by 29 seconds, bringing the typical engagement time to 9 minutes and 40 seconds.
Among the 18-24 age group, average visit time dropped by 79 seconds, whereas users aged 65 and older spent 83 seconds longer than the overall average.
Mexico had the longest average visit length at 11 minutes and 1 second, followed by the Netherlands with 10 minutes and 51 seconds.
The U.S. ranked third, with visitors spending an average of 10 minutes and 37 seconds per session.
In 2024, the U.S. once again led the rankings, attracting the most traffic. Considering its population exceeds 300 million, this outcome was expected.
France secured second place, with Pornhub Insights speculating that the Paris Olympics may have contributed to this, thanks to the influx of visitors and athletes for the event.
The Philippines came in close behind, followed by Mexico in fourth, and the U.K. completing the top five.
The leading 20 countries together made up 79.2% of all daily visits to the site.
Pornhub also noted that the average time spent per visit dropped by 29 seconds, resulting in an average session length of 9 minutes and 40 seconds.
For users aged 18 to 24, visit duration decreased by 79 seconds, while those aged 65 and older spent 83 seconds more than the average visit time.
Mexico recorded the longest average visit time at 11 minutes and 1 second, with the Netherlands coming in second at 10 minutes and 51 seconds.
The U.S. held third place, with an average visit duration of 10 minutes and 37 seconds.
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This year, “MILF” claimed the top spot as the most popular category, displacing “lesbian,” which had held the number one position for two consecutive years.
Following closely were “anal,” “Japanese,” “lesbian,” and “mature.”
In the U.S., the most-watched category was “Ebony,” mirroring the trend from the previous year. Meanwhile, viewers in Canada and Australia continued to favor female-on-female content, just as they did in 2023.
The popularity of the “anal” category shifted somewhat this year, ranking as the leading category in Russia and several other countries.
For the fourth year running, “hentai” remained the most searched term globally. Notably, there was a surge in interest, with “hentai” topping the search charts in the U.S. for the first time.
“MILF” maintained its second-place position, followed by “pinay,” “lesbian,” and then “anal.”
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Fortnite continues to be the top search within the gaming category, maintaining its lead from 2021 through 2023.
Following Fortnite were Genshin Impact, Pokémon, Overwatch, and Minecraft.
In the past year, Harley Quinn rose to become the most searched movie character, likely boosted by the release of Joker 2.
She was followed by Star Wars, Game of Thrones, Avatar, Harry Potter, and Wonder Woman, all holding the same rankings as in 2023.
As mentioned earlier, this data highlights how social media trends are increasingly influencing searches on Pornhub.
In 2024, a new viral phrase emerged on TikTok — “Very Demure, Very Mindful” — which surprisingly pushed related search terms higher in popularity.
Searches for “demure” increased by 133%, while “mindful pleasure” grew by 112%. Pornhub Insights also noted a connection to a TV show.
Interest surged in terms like “wives” and “modest wives” following the buzz around The Secret Lives of Mormon Wives, a show about Mormon influencers involved in a scandal that captured headlines.
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