P***hub Insights has gathered data from millions of viewers across the globe, highlighting the platform’s biggest trends, most popular categories, and even the top film and video game characters.
Interestingly, much of what dominated the charts reflects how pop culture moments have influenced what people were searching for in the bedroom over the past year.
The U.S. once again dominated in 2024, claiming the top spot for the most site traffic — no surprise given its population of over 300 million.
France landed in second place, with P***hub Insights suggesting the boost could be tied to the influx of tourists and athletes for the Paris Olympics.
Trailing closely behind were the Philippines, then Mexico, with the U.K. rounding out the top five.
Altogether, the top 20 countries accounted for 79.2% of the site’s daily traffic.
P***hub reported that the average time spent per visit dropped by 29 seconds, bringing the average engagement time to 9 minutes and 40 seconds.
For the 18–24 age group, visit times fell even more sharply, down by 79 seconds, while users aged 65 and older actually spent 83 seconds longer than the overall average.
Mexico topped the charts for the longest average visit, clocking in at 11 minutes and 1 second, followed closely by the Netherlands at 10 minutes and 51 seconds.
The data also revealed that female users spent an average of 17 seconds longer on the platform compared to male users.
Globally, women made up 38% of viewers, with a 7% growth in 2024 — a shift that may reflect society’s increasing acceptance of women’s intimate needs.
Interestingly, the stats show that women are more likely to search for lesbian content, with terms like “scissoring” and “p***y licking” ranking higher among female users.
As for the most popular performers, Angela White secured the number one spot, followed by Abella Danger in second and Violet Myers in third. Lana Rhoades maintained her 2023 position at fourth, while Eva Elfie rounded out the top five.
This year, ‘MILF’ claimed the top spot as the most popular category, ending ‘lesbian’s’ two-year streak at number one.
Following closely were ‘a***,’ ‘Japanese,’ ‘lesbian,’ and ‘mature.’ In the U.S., ‘ebony’ remained the most viewed category, continuing the trend from the previous year. Meanwhile, in Canada and Australia, viewers stuck with their 2023 favorite — women loving women content.
