P***hub has released its latest insights, revealing the most searched terms of the year—and some of them are quite unexpected.
Drawing from data gathered from millions of users around the globe, the platform highlights the most popular categories, trending content, and even the top characters from movies and video games.
The findings reveal a strong connection between pop culture moments and the fantasies that have captured people’s imaginations in the bedroom over the past year.
The U.S. reigned supreme again in 2024, taking the top spot for the most traffic. For a country with a population over 300 million, it’s no surprise.
In second place is France, which P***hub insight theorized may be linked to the Paris Olympics due to large numbers of visitors and athletes visiting the country for the big event.
The Philippines follows closely behind, then next, Mexico, and in fifth spot, the U.K.
The top 20 countries make up 79.2% of all daily traffic.
P***hub reveals that the average time spent per visit was down 29 seconds, making the average engagement time per visit 9 minutes and 40 seconds.
The average visit time for the 18-24 year olds was down 79 seconds, however, the 65+ age group spent 83 seconds more than average.
Mexico spent the longest average time on the intimate site, with an average of 11 minutes and 1 second. Next was the Netherlands, which spent an average of 10 minutes and 51 seconds.
In third was the United States, where visitors came and went in 10 minutes and 37 seconds.
Statistics indicate that female users spent an average of 17 seconds longer on the platform compared to their male counterparts.
Globally, women made up 38% of the platform’s user base, with a 7% proportional increase in 2024. This growth may reflect shifting societal attitudes and greater acceptance of women’s sexual interests.
The data also suggests that women are more likely to search for content featuring same-sex female themes, including specific terms associated with lesbian content.
In terms of performer popularity, Angela White ranked as the most searched performer of the year, followed by Abella Danger in second place. Violet Myers secured the third spot.
Lana Rhoades maintained her fourth-place ranking from 2023, while Eva Elfie was the fifth most searched performer of the year.
This year, “MILF” took the top spot as the most popular category, ending a two-year streak held by “lesbian.”
Coming in next were “anal,” “Japanese,” “lesbian,” and “mature.”
“Ebony” remained the most viewed category in the United States, mirroring last year’s trend. In both Canada and Australia, viewers continued to favor women-loving-women content, just as they did in 2023.
The popularity of the “anal” category shifted slightly this year, becoming the most viewed category in Russia and several other countries.
For the fourth consecutive year, “hentai” was the most searched term globally. Notably, it also became the most searched term in the U.S. for the first time.
“MILF” maintained its position as the second most searched term, followed by “pinay,” “lesbian,” and “anal.”c
In 2024, Fortnite continued its reign as the most searched video game, holding the top spot for the fourth consecutive year since 2021. Following closely were Genshin Impact, Pokémon, Overwatch, and Minecraft, each maintaining strong interest across platforms.
In the Movie/Character category, Harley Quinn surged to the number one position, likely influenced by the release of Joker 2. She was followed by consistent fan favorites: Star Wars, Game of Thrones, Avatar, Harry Potter, and Wonder Woman, all retaining their spots from 2023.
These trends reflect how rising pop culture phenomena often parallel search behavior on adult platforms. Notably, a new TikTok catchphrase, “Very Demure, Very Mindful,” went viral in 2024, prompting a sharp rise in related searches. Terms like “demure” increased by 133%, while “mindful pleasure” saw a 112% uptick.
Additionally, interest spiked in categories like “wives” and “modest wives” following the popularity of The Secret Lives of Mormon Wives, a drama series centered on Mormon influencers entangled in a high-profile scandal.
